The History of Stōgo

Several years ago, one of Stōgo’s founders, restaurateur and health enthusiast Steve Horn, was having dinner with his friend Rob Sedgwick and said, “I have a great idea for an ice cream store: vegan ice cream.”

Steve and Rob enrolled in Malcolm’s Ice Cream University, where entrepreneurs learn all the fundamentals of running an ice cream business, and met Malcolm. “What?” Malcolm said when Steve announced the plan. “Vaginism? Vegenusiasm?” He didn’t look at Steve for the rest of the class.

Meanwhile Steve and Rob set about learning the business, and Malcolm finally said, “Call me if you need help. Bye.” Steve did call, over and over, sending Malcolm articles about veganism and health. Meanwhile, Malcolm’s own health needed a little improvement, and the more he thought about it, the more he began to get it. One day he called Steve and said, “Healthy ice cream! Yes! I see!”

From that moment on, the world’s leading expert on ice cream was excited, involved, and became part of the Stōgo story. And that’s why the store is called Stōgo, after the man who invented the best ice cream for the twenty-first century.

Our Founders

Steve Horn has had an extensive twenty-four year career in the restaurant and nightclub industry in New York City, having owned two successful restaurants, a bar, and a nightclub in the past sixteen years.

Rob Sedgwick has been a professional actor and producer for the past twenty years. He has been featured on The Rosie O’Donnell show, Page Six and Liz Smith in the New York Post, The New Yorker, and many other outlets.

Malcolm Stogo, the world’s most renowned ice cream consultant, has been hired by Stōgo to help in every aspect of creating and formulating our vegan ice cream. Malcolm, who runs Ice Cream University, has more than thirty years experience in the frozen dessert business and, along with his partner Bill Lambert, has worked with dozens of clients including Häagen-Dazs, Carvel, and Columbo.

Gene Stone, a former magazine and book editor (Esquire, Inc., the Los Angeles Times, Simon and Schuster) is the author of more than thirty books, many of which have been New York Times bestsellers. A vegan, he has written extensively in both the business and health arenas, including books for the medical directors of the world’s top health spa, Canyon Ranch, and for Rip Esselstyn, the nationally renowned vegan firefighter and author of the New York Times bestseller, The Engine 2 Diet.